And Al – what can I say? He’s given us some of the most memorable screen mobsters of the last century. Scarface, Michael Corleone…fugeddaboutit!

AL’S STORY
So, what’s Pacino got to do with Network Marketing? A lot – as you’ll see from this story.

Al wasn’t always rich and famous. Oh no. The man fought his way to the top. He made his bones, like any good tough guy.

You see, back in the day, Al was so freakin’ broke that he used to sleep until 2 or 3 in the afternoon to avoid hunger pangs. He was a superintendent in in a NYC tenement.

But get this. Really pay attention here. Superintendent was his circumstance. He was a leading actor, a star, in his mind.

So, he gets a call for an interview at a well known theater in Boston (maybe The Long Wharf). He borrows train fare and brown bags his food. He has the interview, and they offer him a role.

He takes it, right? WRONG! Al says, “No.” He turns down a paying gig when he’s practically starving. He’s left the rails, you think? No-no-no!

Remember. Al Pacino was a star in his own mind – where it counts. He turned down the job because it wasn’t a leading role. He thanked them and said that he only plays leads. What a set on this guy!

RICH WITHOUT MONEY

He goes back to the Big Apple penniless. But he’s rich! Because he’s a STAR!

The rest is history. He held on to his vision. Today, he’s a household name.

Al Pacino became a star by knowing what he wanted, by committing 100% to getting it, and doing whatever it took to seize his prize. Damn! That sounds like Network Marketing 101.

Are you as committed to your Network Marketing success as Pacino was to stardom?

It’s worth repeating and emphasizing. Al Pacino started his climb to the top by saying, “No!” to anything that wasn’t true to his clearly defined vision.  Think about it. He started with , “No!” He had phenomenal POSTURE.

WHO ARE YOU IN BATTLE?

Now that’s a word we toss around a lot in Network Marketing. Posture. Do you have it when it counts? It’s easy to have posture at your company’s convention or on a weekly training call. But do you have it when you’re on the battlefield? Do you have it when you’re prospecting?

What does it mean to have posture when it counts? It means that you clearly define (on paper) the ideal person you want to attract to your team.

It means that when  five, or six, or seven people in a row say no to you, that you don’t greet number eight like you’re a silly lapdog. Especially when number eight is a broke negative lame!

Your ability to say no requires an abundance mentality. Cultivate it. Nourish it. Cherish it.

Define and stay true to your vision. Then, prospect with your head held high as you easily make ‘em offers that they just can’t refuse.

The first thing to do is be sure your recruiting information is clearly posted on your website. This will be the page you direct prospective recruits to, so let it answer any question a new recruit might ask. Be sure to include a comprehensive FAQs section.
Include a signature file on outgoing emails

This is usually done through the Tools, Options, or Preferences section of your email program. Doing so will put a link to your website at the bottom of every message you send out and will let others know what your business is. It will also attract people to your website, which is what you want.
Use a creative tag line

Rather than simply signing off with the name of your company, use something like “Looking for a work-at-home opportunity that costs less than a new dress?” or “Ask me how you can earn a FREE sales kit when you join my team!” Come up with something that will interest prospective recruits and get them to click the link for more information.
Join a discussion forum

Discussion forums are a tremendous location for finding new Network Marketing recruits. Search the term WAHM discussion forum and you’ll come up with hundreds of possibilities. Visit the most likely results and see which ones appeal to you. Understand that you’ll be looking for people interested in a work-at-home opportunity or a way to earn extra money rather than those that deal specifically with directs sales. You’re looking for places that attract people who want to earn money, not a forum filled with other company reps.
Join an email group

Google Groups, Yahoo Groups, and similar sites offer thousands of email lists on any topic you can imagine. Search for large groups that have been around awhile and that show a lot of interaction between members. Again, target lists that attract your ideal recruit, rather than those filled with other consultants. And avoid those that are strictly ads. Ad lists (often called “SPAM lists”) are a waste of time. People join them simply to send their own ads and very few members actually read the messages.
Use your social networking

Tell people about your business opportunity using Twitter, Facebook, LinkedIn, etc. Post small bytes of information that can “tease” people into visiting your site to find out more and to learn about your business. Don’t litter your social networking sites with only promotional posts, but throwing in a few casual “ads” every day is totally acceptable, and might gain you some of your best recruits.
Place an ad on Craigslist.

Be sure to use the correct business slot, or under the employment ads that apply to commission only jobs. Don’t be surprised or discouraged if your ad gets kicked off a few times, even if you followed the rules. Sometimes people will flag what they consider a competing business opportunity simply to get rid of the competition. These spiteful people are trying to stop you from running a clean, upright campaign for your business. Keep an eye on the site and if your ad disappears, simply repost it again. Hopefully, your competitor will eventually get the message that you’re determined to place an appropriate ad on the site and stop flagging it. If not, contact the webmaster with your concerns.
Avoid using SPAM

A very important rule of “netiquette” to keep in mind is to never use SPAM to locate new recruits. SPAM is unsolicited commercial messages sent to people you don’t know or who haven’t asked to receive your information. Sending such messages can get you kicked off forums, dropped from lists, and banned quicker than you can say “I’m sorry!”
Learning how-to locate new recruits online is a simple process, and one that will reward you greatly as you begin to sign on new team members and consultants to build your business.